7 tips for creating an effective Tiktok ad campaign. Promoting your brand on TikTok, an immensely popular and relevant social media platform, has become a mainstay of marketing campaigns by businesses big and small. While getting your ads noticed on TikTok may seem daunting, it’s not as hard as you might think once you know what steps to take to ensure your campaign’s success.
To help you with this process, here are 7 tips for creating an effective TikTok ad campaign. TikTok ads are an effective way to get your business seen by thousands or even millions of potential customers, but they require more than just throwing up some text and hoping for the best.
For your TikTok ad campaign to succeed, follow these seven tips. Creating an effective advertising campaign can be challenging, particularly when you’re not sure what you’re doing. A lot of this challenge stems from the fact that TikTok has so many ad formats – it’s easy to become overwhelmed with the details of each one. To help you get up to speed, here are seven tips to help you create an effective TikTok ad campaign.
7 Tips for Creating an Effective TikTok Ad Campaign
Choose your objective
Before launching your ad, take a step back and ask yourself what you’d like to accomplish with your ad campaign. Depending on your goals, there are two types of TikTok ads you can choose from: single-click or app installs. Single-click ads drive awareness of your product or service by featuring a link in which users can learn more about you. App installs bring users directly into your app so they can start using it right away.
Don’t force it
If you’re planning on creating a TikTok ad campaign, remember that in most cases a micro-influencer with 10k followers can drive more engagement than a megastar with 100k. It may not be as sexy to work with smaller influencers but it will definitely be more effective. Instead of spending all your money on one or two big-name stars and hoping for maximum results, focus your budget on multiple small influencers who really fit into your target market.
Play around with the tools available
While there’s no right way to make TikTok ads, testing around with different formats and titles will help you figure out what is and isn’t working.
Focus on quality over quantity
In order to get your TikTok ads approved, you need a proven track record of producing quality content. This can be difficult because it takes time to build up a large audience on social media, especially when you’re trying to do it organically (without paying). The best thing to do is make sure you are publishing high-quality posts that people want to watch before focusing on growing your audience or running any ads. The more organic views and likes you have, the better ads will work later on.
Pick an appropriate audience
If you’re wondering how to get more likes and followers on TikTok ads, then you might want to consider picking a different audience. Because many TikTok ads feature specific content and hashtags, it’s important that you don’t just advertise to anyone. If your product appeals to a wide audience (such as everyone who is a member of some group on TikTok) then it’s okay to pick one or two broad hashtags.
But if your product is designed for a very specific audience, such as female skateboarders between 16 and 22 years old living in Los Angeles, then it’s not enough to simply have #skateboarding #LA #adventure #teens in your caption—you should create a custom ad specifically targeting people with these interests. Your Tiktok ads will be far more effective if they target those most likely to be interested in what you have to offer.
One of your goals in creating a TikTok ad campaign is to get followers, so make sure your ad looks great and remains consistent with your brand. Be sure to post regular updates to keep your target audience interested. It’s okay if there are gaps between updates; most brands post no more than once or twice a week. However, remember that consistency counts! Your audience will want to see something new every time they follow you—even if it’s just a repost from earlier in the week.
If you want to get better reach and engagement with your TikTok ads, it’s important that you post quality content on your channel in advance. We all know that if we write great content, lots of people will read it. The same is true when you create videos – have a look at our beginner’s guide to making great content here! Make sure you are posting regularly and uploading high-quality video clips.
This way, when you start running your TikTok ad campaigns, you’ll already have a decent following that can see your adverts and engage with them.
Don’t advertise blades, or such harmful products
This is more of a moral thing, but it can help you create an image of your brand being somewhat safe and legal. After all, if you were advertising products that were genuinely harmful to use, or products that have been banned (or potentially soon to be) such as illegal substances or weapons then people are not going to trust your ads and will be wary when they see them. You also risk getting banned from using Tiktok Ads.
If you want to learn more about what is allowed in TikTok adverts, check out our guide here. Don’t try and trick people: If your product has some sort of catch that makes it seem like something else entirely, then don’t advertise it on TikTok. The platform allows users to edit their videos so that they can add text and overlay images onto their video clips – meaning users could easily make their own fake advertisement for your product with a fake claim about what it does.