Is TikTok Ads Manager better than Facebook Ads Manager? Do you run ads on Tiktok? If yes, then you might have come across the question of whether it’s better to use Tiktok Ads Manager or Facebook Ads Manager. Both Tiktok ads and Facebook ads are more than capable of giving you what you need to grow your following and make money through your content, but if you don’t take the time to learn the ins and outs of each one, you can get stuck trying to do everything yourself or paying too much to a third-party service that should be performing tasks for you. In recent years, the TikTok social network has established itself as one of the most important channels on the digital scene. It is super popular among users under 30 years old and its figures are impressive: 3 billion downloads of the application and 1 billion active users per month. This new arriving platform called Tiktok ads has great potential which many marketers are unaware of, to will sooner spread like a storm.
Is TikTok Ads Manager better than Facebook Ads Manager?
What is advertising on TikTok and what results does it offer?
To create the first advertising campaign on TikTok you must visit the TikTok for Business page and click on the button to create an ad. From here you can open your account and create your first ad campaign.
TikTok has an advertising platform with many different types of ads, including interactive formats that are unique to this network. Ads on TikTok can be a great option to generate engagement, but keep in mind that this network is mainly aimed at generation Z and Millennials (75% of its users are in these age groups).
Introduction to Tiktok and its Ad Platform
We’re all familiar with TikTok, right? It’s a fun way to share short video clips and music. But, did you know that they also have an ad platform that you can use to market your brand or product? Read on for our introductory guide to TikTok ads. In it, we look at how they work and how they’re similar/different from regular YouTube ads. We’ll also take a quick look at their audience demographics. Finally, we’ll compare TikTok ads to another popular social media advertising platform: Facebook Ads Manager. By learning about both platforms, you can make more informed decisions when deciding where and how best to spend your advertising budget!
What you can do with TikTok ads
Start a free 14-day trial with TIKTOK to promote your brand, products, or services by creating engaging and immersive campaign videos. This section is dedicated to TIKTOK ads manager help where we have put together a list of frequently asked questions (FAQ) in regards to TIKTOK advertising on their platform. We’ll keep adding questions as they arise so make sure you check back here frequently for updated answers.
How is it different from other social network advertising platforms like Facebook or Instagram?
The biggest difference between TikTok ads and other social platforms is that it is a newer, younger platform still in its early stages. For marketers, there are no predefined audiences to work with. This means everything about how you target your users is up to you. You can build custom segments based on location and age range and use those audiences as part of your buying strategy. Additionally, you have more control over audience targeting when compared to older platforms like Instagram or Facebook. You’re not limited by pre-set categories; instead, you can drill down into specific interests and behaviors within specific geographic areas or demographics. When it comes to creating campaigns on TikTok Ads manager versus similar networks like Instagram or Snapchat, there are some key differences: On Instagram, for example, one of the main differences between their ad manager vs. Snapchat is how each platform deals with Stories.
Why businesses should use this platform
Since Snapchat only has users aged 18 and older, it’s one of your best options if you want to capture both a young and an old market. The platform is great for businesses looking to partner with influencers to reach a younger audience. Also, unlike Facebook, Instagram, or Twitter (which can be cost-prohibitive for smaller businesses), TikTok ads are relatively affordable ($5/day). #curateyourcontent by @TechMaggrate.
To learn more about how to use TikTok Ads effectively, head over to our in-depth guide: How to Use TikTok Ads: A Step-By-Step Guide for Marketers.
What are the benefits of using TikTok Ads over other platforms?
While TikTok is a relatively new addition to the social media circuit, it has quickly developed into one of its most popular platforms with over half a billion active users. It’s primarily used by younger audiences who are interested in connecting with their friends and peers through content sharing. And while it’s only recently come under scrutiny for security breaches, fraudulent profiles, and inappropriate content that caters to sexual predators, there are many benefits to using TikTok ads over other platforms like Facebook Ads.
Should I advertise on TikTok?
If you’re looking to build your brand with a younger audience, then TikTok might be right for you. Many businesses are attracted to Instagram because of its young demographics. But if you want to target a teen audience specifically, check out TikTok ads manager (the closest substitute to Snapchat). With 73% of its user base under 24 and 61% between 13-17 years old, TikTok is where teens are having fun and creating new content every day.
If your product fits this demographic, advertising on TikTok has multiple benefits:
Access to new markets. TikTok’s global reach continues to grow and is already present in more than 140 countries, so it’s perfect for brands looking to reach the international market.
Less saturation. Compared to other platforms like Facebook, ads on TikTok are relatively new, so there is much less competition for ad space and fewer brands are present. This makes it easier for ads to be placed and has a greater impact on users.
Integration between content and advertising. One of the great successes of TikTok has been to integrate the ads in a way that does not generate rejection in users, which facilitates integration and conversion. Although logically, this is not the only merit of the platform: brands also have to generate creativities that fit the type of TikTok content and that add value to users.
With constant development, TikTok’s advertising platform is in full expansion, so the ad formats are constantly being updated.