Tiktok has now become the most widely used social media platform and so TikTok ads are the new favorites of digital marketing agencies across the world because of their simplicity and accessibility. For those who are not yet familiar with it, Tiktok ads are short 15-second videos that allow brands to reach out to their target audiences directly and show them their products in action. After all, we all want to see what we’re paying for before we buy it, right. In recent years, the TikTok social network has established itself as one of the most important channels on the digital scene which will in near future become a hub for TikTok ads. It is super popular among users under 30 years old and its figures are impressive: 3 billion downloads of the application and 1 billion active users per month.
In addition, TikTok has managed to connect with the general public, which makes it an almost essential channel for brands that target the youngest. We are going to see the advertising formats available to this network to help advertisers reach their audience.
What is TikTok?
TikTok is a mobile app that allows users to create and share short videos. It has been credited for sparking what is known as the video revolution by Buzzfeed, which has seen a rise in influencer marketing. Though it was originally created for teens, the app quickly became used across all generations and demographics for comedic content and creative self-expression.
TikTok ads are fairly new to marketing but have proven to be very effective. The format of TikTok ads is based on the user’s profile: if you make comedy sketches on your account, then you will see other comedians posting their work on your feed.
What are TikTok ads?
TikTok is a social media app that features short videos and is one of the most popular apps in China. The company recently announced it would be testing ad solutions for its platform, which will allow advertisers to reach a much larger audience than before. It’s predicted that by 2020, digital video ad spending will account for $23 billion of all advertising spending. In addition, digital video advertising will have more than doubled its share from 7% to 17%. As a result, this change is expected to have significant implications for marketers and businesses as they adjust their strategies. According to Hootsuite, there are more than 50% of people use TikTok every day. Furthermore, about 75 million daily active users were recorded back in June 2018, meaning that it has grown significantly since last year. With such a large and rapidly growing user base, it could soon become an important channel for advertising. For brands looking to target millennials, TikTok ads might be just what you need. However, there are some concerns about whether or not ads will interfere with the content experience – this is something we’ll likely see develop over time.
New opportunities with advertising
When TikTok ads began to emerge, many people were skeptical about how effective they could be. However, TikTok has proved that it is a game changer for marketing as a whole. With such an easy way to reach millions of people, marketers now have an opportunity to create their message and reach out to targeted audiences. The user can decide what type of content they would like to see from different companies on their feed with no annoying pop-ups or anything else interrupting them. There are also new targeting tools within TikTok that allow advertisers to see where the users live, their gender, and even their moods when viewing content so that you can make sure you are connecting with them on a deeper level. Tiktok ads are not just for entertainment but can also be used for business purposes which makes them much more appealing.
Users will get used to it
Tiktok ads are a new form of advertisement that is on an upward trend. With future growth, it will become a game-changer for marketing campaigns. Tiktok ads are simply videos or pictures with sound and they will play automatically to users when they scroll through their feeds. They can also swipe up on the ad and get more information about it. These types of ads are different than anything we’ve seen before because TikTok doesn’t have a separate app for these types of things. These kinds of video advertisements just show up right in your newsfeed and you can skip them if you want to go past them.
A new way of thinking about advertising
With more than 300 million users and $120 million dollars invested, it’s clear that this app is a game changer. The success of TikTok ads is due to how they can target specific demographics and even geo-target with precision. It’s also been shown that TikTok ads are able to increase online sales by up to 30%. In the future, TikTok ads will play an essential role in marketing as they help advertisers reach their audience more efficiently. TikTok’s global reach continues to grow and is already present in more than 140 countries, so it’s perfect for brands looking to reach the international market.
They’ll also serve as an alternative for companies who want to avoid TV ads altogether. While I don’t expect all of us to use them anytime soon, the importance of TikTok ads is unquestionable. Marketing has evolved significantly over the years and we’re just starting to see what effect new technologies like social media platforms have had on advertising. Tiktok ads offer new opportunities for businesses to reach people through targeted campaigns at a low cost. Marketers will likely continue adapting to these changes in marketing practices and TikTok ads may not work for everyone, but one thing is certain: innovation never stops so marketers should continue to think outside the box.
To add further Tiktok ads are competitors of Facebook ads and they may take the place of FB ads if TikTok ads remained consistent in showing amazing conversion results to the online e-commerce hub.